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Ten Thrusts to Direct Transformation of Cricket in South Africa

THE TRANSORMATION CHARTER AND ITS TEN STRATEGIC THRUSTS

Made public together with the “Pledge to the Nation”, was the UCB’s Transformation Charter with its ten thrusts:

1. The Role of the United Cricket Board of South Africa
The UCBSA needs to be a dynamic body with leaders defining their role in accordance with changing demands and realities.  They are custodians of the sustainability of the sport and are responsible for the control and enhancement of our human assets and our strategic opportunities.

2. Democratisation
A process of unlocking the human asset of our organization by allowing all legitimate stakeholders to be heard, to encourage local ownership, and ensuring accountability to all its structures.

3. Redress and Representivity
The moral duty, the cricketing reasons and business forces that necessitate the UCB to drive cricket to the majority of the people of this country at all levels of the game.  In line with the new culture and ethos of a dynamic UCB operating in an African context, we reaffirm:  Our historic and moral duty to ensure that cricket grown and flourishes among the truly disadvantaged of society, with the recognition that the majority of disadvantaged come from our black African communities.  This involves a commitment to develop potential among our black African people at all levels of the game.  This programme reaffirms our mission to bring cricket to all the people of South Africa and facilitate a culture of non-racialism.

4. Constitution
The constitution should be a unifying force, reflecting the sentiments of a modern organization, promoting sound governance, facilitating strategic guidance, encapsulating the executive powers and accountabilities, and protecting our codes of conduct.

A new constitutional dispensation should be established to encapsulate a governance structure that will:
• Ensure effective execution of all the strategies of our new vision;
• Encourage and propagate the practices of a progressively democratic organization;
• Allow for amendment procedures that will protect the organization and its vision, but will not stifle progress;
• Will reflect and protect the outcome of today;
• Facilitate democratic participation of all stakeholders in clearly defined tiers of governance by June 1999.

5. Competitiveness and Revenue
To ensure the sustainability of cricket in South Africa through its ability to compete effectively in the entertainment and sport industry and to maintain and grow its market share.

6. Development
A programme aimed at broadening the culture of the game and democratizing opportunities in all our communities.  This programme must ultimately assist in establishing cricket as he “People’s Game”, which integrates all communities into cricket activities, thereby contributing to the shaping of a future cricket culture.  It must cover all levels, aspects and parameters of cricket.

7. Closing the Gap
To bridge the existing gaps between schools cricket, club cricket, provincial cricket and international cricket in order to minimize loss of human potential, and optimize the return on cricket’s human and financial investment.

8. Funding and Distribution
To assist in supporting a financially and operationally viable and stable affiliate/provincial base.  This will be achieved by establishing a fair and equitable policy for the distribution of funds that is accepted and supported by affiliates and rewards affiliates for their contribution to cricket.

9. Recording the full history of South African cricket
To acknowledge, record and respect Black cricket during the past century in order to establish a rich and comprehensive history of South African cricket, recognizing our diversity as a source of strength.

10. Accountability and Monitoring
To agree and establish a mechanism for the monitoring and implementation of our co-created Transformation Charter, and to establish joint accountability amongst the UCB and its affiliates during this process.

 


 
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