Cricket South Africa (CSA) and KFC ended their joint annual three-day CSA/KFC Mini-Cricket tour of the West Coast on the weekend with a bang at the Boland KFC Mini-Cricket festival. This festival was the culmination of a successful tour with the purpose of touching base with the coaches and volunteers of the mini-cricket programme.
The delegates visited schools, KFC Mini-Cricket festivals and sports grounds to view coaching activities in the area. The regions visited by the delegates include; Gugulethu in Cape Town, Fish Hoek, Malmesbury, Vredenburg, Tulbagh, Wellington and Paarl.
“We had a really good few days touring the West Coast,” CSA’s KFC Mini-Cricket Coordinator David Mokopanele said. “There’s no better feeling than knowing that the work you are doing is touching lives and we were very impressed with the progress made by the coordinators in the different regions.”
“We were really happy to see that mini-cricket is going strong in the rural areas and that the children are getting involved in greater numbers. This is just one way that both CSA and KFC are helping to shape the stars of tomorrow.”
While delegates stressed the importance of fun, the most important aim was to ensure that coaches and players received the correct training in the development of skills such as batting, bowling and fielding.
CSA’s Youth Cricket Manager, Niels Momberg was very happy with what he saw on tour, he said: “KFC’s sponsorship of the mini-cricket programme has definitely made a big difference to the children participating. I’m very happy to say that mini-cricket is alive and well in the West coast area and even happier to see what a major impact that it has had in the LSEN schools. What pleases me the most is seeing children from disadvantaged backgrounds getting the same opportunity to enjoy the game that we all love. Also, the standard of cricket was very high and we saw some impressive performances during the tour.”
It has been a very good year for the mini-cricket programme. Since taking over the sponsorship, KFC can boast more than 94 000 active participants in the programme, a large growth spurt from last year’s 83 000. This means that the programme has already exceeded the targeted 10% growth rate set by CSA and KFC with two months to spare in the current financial year.
KFC’s CSI and Sponsorship Manager, Lauren Turnbull said: “Cricket South Africa and KFC last year set targets for the provincial unions to increase the number of kids actively playing KFC Mini-Cricket from both Primary schools and LSEN Primary schools. Whilst on the marketing tour we had the privilege to visit some of the LSEN schools that are new to the KFC Mini-Cricket programme. It was heartening to witness the all the kids being active and enjoying the game of mini-cricket as well as amount of passion the coaches put in coaching all kids regardless of their abilities. We are extremely delighted to know that through our sponsorship of the Mini-Cricket programme we are contributing to getting as many kids as possible leading an active and balanced lifestyle.”
The Boland KFC Mini-Cricket festival is one of the 16 annual regional festivals that saw the conclusion of the tour.
“The festival was the conclusion of a very exciting tour for us and we look forward to the further growth of this programme in the near future. I would like to thank all the coaches and volunteers who spend so much of their personal time of helping us grow and nurture the stars of tomorrow,” Mokopanele concluded.