CRICKET SOUTH AFRICA (CSA) and MOMENTUM GROUP in South Africa have recently announced that Momentum will become the official single-title sponsor of all one-day events played within South Africa. The contract gives Momentum full sponsorships rights of One-Day International (ODI) cricket as well as One-Day Domestic events, both at franchise and affiliate level over the next six years, being played within South Africa. The sponsorship also includes a boost for ongoing development at provincial level with support of the National Club Championships included in the deal.
Given the sponsorship in South Africa, Momentum has also become a sponsoring partner to the forthcoming England versus South Africa ODI and T20 cricket series’ in the UK. The Momentum sponsorship kicked off with the one day international between England and the Proteas on 24 August 2012 at the SWALEC stadium in Cardiff followed by seven other venues around the country.
Commenting on the cricket sponsorship, Ferdi van Heerden, CEO of Momentum Global Investment Management in London (Momentum’s UK based investment management business) said: “Momentum is excited to have secured this sponsorship deal and eagerly anticipate the forthcoming One-day and T20 series between the Proteas and England, especially given the tight contest that played out between the teams in the recently completed test series. Our support of cricket represents an amazing opportunity to build Momentum as a strong brand in the eyes of a wider audience in the UK and South Africa. Cricket also has many parallels with financial services and in particular investments, given that it has so many facets in the form of the exciting high energy / opportunistic T20 events, the tactical ODI games, and of course the longer term strategic 5 day test matches.”
Francois Pienaar (ex world cup winning rugby captain of South Africa) is the CEO of the company that has been appointed as the sponsorship agency to manage and activate Momentum’s sponsorships, and he commented as follows: “I am delighted to join the Momentum team in London for the forthcoming ODI series. The Momentum ODI sponsorship presents an excellent platform to build the Momentum brand and business. We have just witnessed a fascinating test series between SA and England, and the ODI contest between the 2 proud cricketing nations promises to be a captivating contest.”
Based in the UK for many years, Momentum Global Investment Management has a long history of managing global and multi-asset products and solutions in both the institutional and retail markets with an investment focus on asset allocation, manager selection and risk management. The firm has a wide range of clients in key markets such as the UK, Europe, the Channel Islands, Africa, Middle and Far East and will continue to focus its business development efforts in these areas. It is a subsidiary of the Momentum / MMI Group, listed on the Johannesburg Stock Exchange under MMI with a market capitalization of circa £2.271 billion.