Momentum, official sponsor of One-Day Cricket, and Bidvest, naming rights sponsor of the Bidvest Wanderers Stadium, have partnered with Cricket South Africa (CSA) to support Breast Cancer awareness during the Momentum One-Day International match between South Africa and Pakistan at the Bidvest Wanderers Stadium on Sunday, 17 March 2013.
The initiative and fund raising drive supports the PinkDrive, a campaign committed to improving breast cancer education and awareness, and to providing preventative breast screening services to women across South Africa.
On match day on Sunday 17 March 2013, everyone is invited to show their support by wearing pink to the match. Bidvest Wanderers Stadium will be turning pink in aid of this cause and invites everyone attending to come donned in pink to show their support.
For every six hit during the match into the Momentum Family Area, Momentum will donate R10 000 to the PinkDrive. PinkDrive will also have their mobile units on display to give educational information around the disease. They will offer clinical examinations for women who would be interested.
For fans at the stadium, PinkDrive volunteers will be spraying hair pink and the PinkDrive Shop4Cancer will also be on hand.
In the build up to the ODI, Momentum and Bidvest will be launching related awareness initiatives to raise funds and to mobilise support for the PinkDrive campaign.
The campaign kicks off with a Golf Day on Tuesday 12 March 2013 at Royal Johannesburg and Kensington. Anyone interested in being part of this completely pink day, can contact Chantell Venter on Chantell@asem.tv.
In support of this campaign, Momentum staff will host Shave & Spray events, with buzz cuts for the brave and hair painting for the less adventurous.
According to the Cancer Association of SA, One in six South African men and one in seven South African women will get cancer during their lives. Most prevalent amongst women is breast cancer and although rare, men can also get breast cancer. Early detection remains essential to survival.
Danie van den Bergh, head of brand at Momentum said, “We see first-hand how our clients and their families are devastated by death or disability from dread diseases. Careful financial planning means we are able to step in to help, either by taking care of healthcare and recovery costs or by providing families with capital to continue, after a loss. Supporting the PinkDrive campaign is another way we can show our support for families by helping raise awareness for preventative screening and by offering support to those fighting cancer.”
Sofia Lanuza, head of marketing at Bidvest said, “As an employer of more than 105 000 people worldwide, Bidvest acknowledges how essential it is for men and women to get tested for cancer, as early detection undoubtedly saves many lives. As a proud supporter of the PinkDrive we endorse the extremely valuable work carried out by these mobile units and encourage other sponsors to get ‘on-board’.”
Cassim Docrat, Chief Executive Officer at the Gauteng Cricket Board added, “This event was a highlight for the Bidvest Wanderers Stadium in the 2011/12 calendar and we are happy to see it return in this season. Being able to collaborate with Bidvest, and now also Momentum, for a cause that affects such a big part of the South African and world community is something that should be encouraged across all corporate boundaries and we hope to see this continue in the seasons to come.”
“We trust the awareness that we will help to bring to Momentum ODI will help ‘hit breast cancer for a six’ and will be a ‘positive stroke’ for those individuals who have been touched by cancer. I have faith in this campaign because I believe in the goodness of humanity. We already experience it every day. We realise that many people give so much, all we ask is that you support our campaign and share this appeal," says Noelene Kotschan, Founder and CEO of PinkDrive.
About the PinkDrive
Fast becoming one of South Africa’s best-loved community activations, PinkDrive is an indispensable, tangible breast cancer Public Benefit Organisation (PBO) powering a mobile mammography unit and educational vehicles through our country, with the message that Early Detection Saves Lives.
PinkDrive currently runs two “Pink” mobile breast check units, as well as three educational cars. Both mobile breast check units travel to semi-urban and urban areas around South Africa with the aim of enabling any community to have accessible education, physical examinations and to learn breast self-examination. Through the goodwill of many more fortunate citizens and willing corporate businesses helping us, we in turn are helping government to touch as many citizens as we can. The mobile screening unit successfully launched in the Western Cape in 2011 and operated through local clinics, community health centres and hospitals. To date we have provided 4,464 free mammograms, done 41,759 clinical breast examinations in community areas, 51,604 - educated, 45,000 distributed educational materials. We have a targeted approach when addressing social needs. The projects we are involved in are participatory, build capacity are sustainable and have measurable impact.
The organisation carries two radiologists on its board. One of the specialists, Dr Ashwin Hurribunce comments, "PinkDrive is currently servicing 108 clinics on a rotational basis in Gauteng, which is the most densely populated region in South Africa. We have 79 more who have applied to use our services, these have been placed on a waiting list. The public sector cannot supply the demand and right now, neither can we. There is simply enormous need".