Castle Lager joins the PinkDrive Party
Posted by: Cricket South Africa on Saturday, 16 March 2013

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Castle Lager, sponsors of the Proteas ODI squad, today announced that they will come to the Pink Drive party in a big way.

 

“Castle Lager will contribute R100 for every run scored by the Proteas Castle Lager squad in the third Momentum One-Day International against Pakistan on Sunday at the Bidvest Wanderers Stadium,” commented Alastair Hewitt, General Manager: Castle Lager. “We will also contribute R400 for every four and R600 for every six.

 

“Who knows to what sort of runs spree this will inspire our boys. It was only earlier this week that we marked the seventh anniversary of the most famous ODI of all time when they achieved the then record ODI score of 438 runs. It would be a wonderful boost for the Pink Drive initiative if they could produce a batting performance of similar proportions.

 

 

“Castle Lager has rallied around the day in many other ways. These include:

 

  • Proteas Team dressed in pink
  • Perimeter boards converted to pink
  • All staff and promoters will be dressed in pink
  • Pink cups for serving of Castle Draught
  • All points of sale at the Bidvest Wanderers Stadium are linked to the pink theme

 

 

“There is nothing that unifies our nation better than sporting achievement and I am delighted to associate the Castle Lager brand with this very worthwhile initiative.”

 

Castle Lager is the latest major sponsor of Cricket South Africa to back the Pink Drive.

 

Momentum have pledged to contribute R100 000 every time a six hits the giant inflatable Momentum sign directly in addition to their commitment of R10 000 for every six hit into the Momentum Family area and R1 000 for every ball that hits a Momentum billboard.

 

Momentum will donate a minimum of R50 000 to PinkDrive.

 

Added to this, the majority of the perimeter board advertisers have also committed to donating R1 000 every time the ball hits their boards as well.

 

Anyone can contribute to the campaign – to donate R20 to PinkDrive simply sms the word ‘PinkDrive’ to 40158.

 

These donation commitments and a fully “Pimped in Pink” stadium on the day will go a long way towards raising funds and awareness for a worthwhile cause.  Fans attending the match and those watching on TV are encouraged to wear pink to show their support on Sunday.  If everyone in the stadium wears pink, there is a chance of setting a world record for the most people wearing a single colour, in one venue, in support of a good cause. 

 

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