SABC secures free-to-air broadcasting rights from SuperSport for 3 major sporting events
Posted by: Cricket South Africa on Wednesday, 5 June 2013

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The South African Broadcasting Corporation (SABC) is pleased to announce that SABC Sport has secured a limited free-to-air broadcasting rights package from SuperSport International for three major sporting events, namely Cricket’s ICC Champions Trophy 2013 tournament taking place from the 6th until the 23rd of June 2013, the Rugby Championship, as well as the Castle Lager Inbound Test Series,which includes the Springbokstaking place from the 8th until the 22nd of June 2013.

In terms of the Cricket as per the sub-licence agreement, the SABC will broadcast live all 3 matches of the Proteas in the group stage, as well as one semi-final and the final match live.

The SABC will have specific television programming, which will feature daily highlights of all the other matches in the tournament. SABCradio station, 2000 FM will carry all the cricket matches live, with updates and scores on other SABC ALS radio stations.

In regards to Rugby, as part of the sub-licencing deal with SuperSport, the public service broadcaster will broadcastmatches on radio and television. The TV deal allows the SABC to broadcast delayed matches after the final whistle and live coverage on radio. This applies to the South African inbound tests only.

The coverage of these events will ensure that sports lovers of the diverse codes will have a front seat row to all the action.

Mr. Hlaudi Motsoeneng, SABC Acting Chief Operations Officer said “With these events happening around the same time, we made a decision that we would try our best to get these broadcasting rights, as the nation of South Africa, with its diverse sporting tastes, deserves the right to watch their favourite sporting teams. We believe that the public will also enjoy the high-quality programming that has been put together to support the respective tournaments”.

Mr. Happy Ntshingila, CEO of SuperSport International said “we are pleased to have concluded an arrangement with the SABC regarding this content on commercial terms which are satisfactory to both parties”.

 

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