The bizhub Highveld Lions are thrilled to announce that Aon South Africa has secured the Associate Sponsorship rights of the team for the next two years, with immediate effect.
The sponsorship will see the Aon brand emblazoned on the official playing kit used in the CLT20 Competition which is broadcast both locally and internationally as well as the domestic Ram Slam T20, Sunfoil Series and the Momentum One Day Cup competitions. The eagerly anticipated CLT20 Competition kicks off in September, and is likely to see South Africans and indeed the world, glued to their screens.
As the world’s largest insurance brokerage and risk advisors, Aon is most famously known for its shirt sponsorship of premier league football team, Manchester United. The latest sponsorship announcement enables Aon to provide a greater level of localisation and home grown relevance through cricket, one of the most loved and supported sports in South Africa.
“Our Associate sponsorship makes perfect sense in terms of our brand alignment and we’re delighted to be associated with a winning team like the bizhub Highveld Lions. They have come through some trying times to be top of their game and the leading cricket franchise in South Africa. The team’s mix of the very best up-and coming youngsters backed by a solid base of more experienced players is a winning combination in delivering the Proteas of tomorrow. The bizhub Highveld Lions have experienced one of their most successful seasons to date and we’re proud to say that everything about this team echoes our ethos of empowering results around two of the most important issues facing businesses today – risk and people. Whether you’re in a corporate business environment or in the business of professional sport such as cricket – managing risk and people remain common denominators,” says Anton Roux, CEO of Aon South Africa.
Cassim Docrat, CEO of the bizhub Highveld Lions adds: “We’re proud to be able to bring an innovative new sponsorship opportunity like this to the table, and even more delighted that Aon has taken it up. As the largest risk and insurance brokerage in the world, the bizhub Highveld Lions are proud to be associated with sponsors who are also at the top of their game.
“Our goal is to be the best franchise team in the country and we believe there is a lot of synergy between the two entities.
“We’re working hard to win the hearts and minds of South Africans and part of that task means having to stay on top and constantly push the envelope in terms of innovation. In this fast-paced game, there is no space for complacency. We’re looking forward to working with Aon and our existing sponsors, Konica Minolta and 94.7 Highveld Stereo, to take the bizhub Highveld Lions franchise to new heights,” said Docrat.