An exciting initiative was launched at SuperSport Park in Centurion today, as three major cricket brands joined forces in the name of cricket development.
The Momentum eKasi Challenge will see the inaugural match between the Titans and the bizhub Highveld Lions take place at the Mamelodi Oval on Friday 23 August 2013.
This pre-season match will be played annually for the next four years with the venue alternating between a Pretoria and Johannesburg township.
Commenting on the initiative Danie van den Bergh, head of Brand at Momentum, said: “We are pleased to bring this quality of cricket to the community. Hopefully it will inspire a generation of youngsters to dream big and aim higher once they have seen their champions in action. We will also be rolling up our sleeves to revamp the two cricket clubhouses so that, long after the matches are finished, we will have left behind something of value for the communities”.
Jacques Faul, CEO Titans Cricket, commented; “CSA has identified five strategic pillars, which are: Sustainability, Transformation, Development, Brand Promotion and Excellence. We as the Titans undertook to take these approaches further. We will, in association with the Lions, take the game to one of our biggest domestic audiences: Mamelodi. This event will actually go far beyond cricket, as it will create a carnival community atmosphere, where the community will take part in the hosting of these spectacular events.”
Cassim Docrat, CEO Lions Cricket, commented: "The bizhub Highveld Lions are committed to ensuring that cricket continues to grow throughout all communities. The partnership with our usual rivals across the Jukskei makes sense whilst bearing this in mind. Initiatives like these will ensure that the game prospers in the years to come."
The match will also be televised live on SuperSport.
As part of their pre-season build-up, the Titans will also play a second match against the Nashua Mobile Cape Cobras the following week at the same venue.
In preparation for the matches the entire Titans team and volunteers from the Mighty Hearts, Momentum staff volunteers programme, will fully refurbish the clubhouse at the Mamelodi cricket grounds on Mandela Day (18 July 2013), followed by the Soshanguve upgrade on 2 August 2013.
Upgrade of the clubhouses will make a meaningful impact as the facilities are used by the local communities.
Apart from a fresh lick of paint, the change rooms, bathrooms and showers will be spruced up and retiled and window panes and windows will be fixed.
After the matches and the refurbishment, Momentum will also be hosting a series of workshops at schools in these areas aimed at developing life skills through sports development.