CRICKET SOUTH AFRICA (CSA) launched its inaugural two-day sponsors’ forum with its commercial partners near Hermanus this week.
“With the constructive developments attained at this forum I can foresee it becoming an annual event,” commented CSA CEO Haroon Lorgat. “We live in a fast paced and changing world where the needs of sponsors must be properly understood and we must challenge ourselves to do everything possible to help them achieve their goals.
“We are fortunate to have such quality partners who are the lifeblood of our sport. This week’s forum has provided collaboration opportunities which will hopefully lead to win-win situations for all of us,” he concluded.
Topics at the forum varied from fan engagement strategies to the CSA cricket pipeline to the current sponsorship landscape.
Also attending the forum was Proteas captain, Graeme Smith, Proteas head coach, Russell Domingo and Proteas team manager, Dr Mohammed Moosajee.
The trio addressed delegates on the Proteas journey to developing a world-class culture and their plans for the future.
“It’s important for our sponsors to understand and gain an insight into how the Proteas team culture was developed. This unified team culture is one of the key factors in our attaining the number one ranking in Test cricket,” explained Smith.
The sponsor representatives also welcomed CSA’s decision to host the Sponsors’ Forum.
“It’s fabulous to see what’s happening inside Cricket South Africa. We are being exposed to areas we don’t normally see and I think this exposure is going to give us the desire to get more involved,” said RAM joint MD, Graeme Lazarus.
“I think it gives the sponsors meaningful insight into the running of the business of cricket, the national team and where the opportunities are. It was well organised and I am looking forward to building on this experience,” said Willowton Sales and Marketing Director, Shoaib Moosa.
The following sponsors and commercial partners attended the forum together with certain key executive managers from CSA:
- SAB Miller
- Blue Label Telecoms
- Budget Car Hire
- Momentum Health
- Virgin Active