adidas HQ to host Proteas
Posted by: CSA on Tuesday, 3 September 2013

Rate this article: Average Rating:
5
Article Views:
765
 
Four Proteas players will travel to the adidas headquarters in Germany today to have custom-made playing boots designed as part of management’s efforts to manage and minimize injuries in the future. Graeme Smith, Rory Kleinveldt, Lonwabo Tsotsobe, MorneMorkel and physiotherapist, Brandon Jackson, will make the three-day trip to the Nuremburg-based outlet.

Proteas Team Manager, Dr Mohammed Moosajee, explained the thinking behind the initiative.

“For CSA it is about exploring and exploiting the science and research available to us,” Moosajee commented. “For that we are extremely grateful for the invitation from adidas. Some of our key players have experienced foot-related injuries and this visit will help in the prevention and effective management of this type of injury going forward.”

The players will be visiting the highly acclaimed research and development department where they will be put through assessments of their lower limb and foot biomechanics, before the correct bowling boots and running shoes are fitted along with in-shoe orthotics if necessary.

“We at adidas are really excited at the prospect of the Proteas’ players and management attending our facility in Germany,” commented adidas Sport Marketing Team Manager, Adrian de Souza. As a brand, technology and innovation are pivotal to our ability to support  top performance in sport. Therefore, we want to use this technology to assist the team by ensuring that they have access to the best resources at our facility, that  will assess their injuries and subsequently  provide guidance on the correct products for their respective disciplines.”  

Jackson is accompanying the players in order to give relevant injury history and to receive advice from the specialists on how to manage the players’ foot and footwear problems in the future.     

Castle Lager Test captain, Smith, is currently recovering from an ankle injury and is looking forward to an insightful experience from some of the top industry experts in the world.

“I’m grateful to be associated with a brand like adidas that can give me the opportunity to be the best that I can be,” Smith said. “Hopefully this will be the platform to make my injuries a distant memory. I’m really looking forward to meeting up with the experts in Germany and will definitely make the most of this invaluable experience.” 
 
 
 

Facebook comments:



© Copyright 2012 Cricket South Africa, All Rights Reserved Designed and developed by flagshipweb