The second annual Cricket South Africa (CSA) Sponsors Forum concluded in Durban today with all CSA’s commercial partners giving the event a thumbs up, signalling a successful and productive two days.
The Forum was attended by all of CSA’s Sponsors, Suppliers, Agencies and Broadcasters as well as by National Team coach, Russell Domingo, and former Proteas Captain, Graeme Smith.
An array of issues was discussed, most notably the issue of improving fan attendance at domestic matches and the creation of a fan experience at stadia that will keep enticing fans to be there.
“Improving fan attendance is not just a challenge for CSA,” explained CSA Chief Executive, Haroon Lorgat.
“It’s an issue for the entire cricket family to work on. By having all of our Commercial Partners in one room, we were able to understand our challenges a lot better and work towards finding practical solutions.
“The fan is a key stakeholder and we have sought their views through a recent survey done by our research agency, Repucom,” Lorgat added.
The two-day event also looked at commercial opportunities and other challenges in Cricket, the Marketing of Events and feedback from a research survey which focused on CSA’s relationship and deliverables to its Commercial Partners.
“I’m very happy to say that there is great satisfaction and very positive feelings amongst all of our Commercial Partners. The bad times are indeed over and we are looking forward to the new season with all of our Commercial Partners right behind us,” Lorgat said.
Delegates attending the forum were satisfied by the outcomes and welcomed the initiative by CSA.
“The Forum has been very insightful and it’s great to be in one room with our sponsors and partners as we look to make cricket more appealing as a sport for the South African public to attend,” said Lauren Turnbull, KFCSA CSI and Sponsorships Manager
“Sharing ideas amongst a collective group of people is vital in improving all aspects of South African cricket, and this was achieved over the last two days. We now have to implement the key take out points as we collectively look to achieve our desired objectives,” mentioned Hilton Cairns, National Marketing Manager of the Willowton Group.