JOHANNESBURG: Cricket South Africa (CSA) is pleased to announce Radar Tyres as the Official Headline Partner and Associate Team Partner to The Proteas and Junior Proteas.
This multi-year partnership affords Radar Tyres logo placement on the training and playing kits of the Proteas Men’s, Proteas Women’s and U19 Men’s and Women’s teams.
Radar Tyres will serve as the Official Headline Partner to the Proteas Men’s and Proteas Women’s T20I teams, an Associate Partner to the Proteas Men’s and Proteas Women’s Test and ODI teams, and the Official Partner to the Proteas U19 Men’s and Women’s teams.
The Proteas Men will debut the newly branded T20I kit in the upcoming KFC T20I series, starting on 27 January in Paarl.
CSA Chief Executive Officer, Pholetsi Moseki, commented:
“CSA is extremely proud to partner with Radar Tyres, an organisation that shares our values and commitment to excellence. This partnership is a significant milestone, securing support not only for our senior teams but for our junior teams as well.
“This partnership reflects our deliberate approach to working with like-minded organisations, guided by a long-term vision of developing the game, supporting our players, and delivering memorable experiences for fans.
“Radar Tyre’s support also reinforces CSA’s commitment to access, excellence and inclusion, strengthening our ability to drive high performance across all levels.”
Mr. G.S. Sareen, Founder, President and CEO of Omni United, said:
“Cricket embodies performance under pressure, endurance and consistency, values that are core to the Radar Tyres brand. Becoming the Global Team Partner of the Proteas, marks a significant milestone in our global brand journey.
“This partnership enables us to connect with passionate cricket fans in South Africa and around the world, while reinforcing Radar Tyres’ position as a trusted, performance-driven brand. It also reinforces our long-term commitment to the South African market, brought to life through our ‘One Team. One Drive.’ campaign, and our promise to make premium-performance tyres accessible and affordable for everyday drivers. Lastly, we would like to thank Team ITW Universe for stitching this partnership with CSA and building the brand Radar here in South Africa.”
ENDS
For CSA Media Enquiries please contact:
Kirsty du Toit – Corporate Communications Manager
Cell: +27 (0) 82 888 2520
Email: kirstyt@cricket.co.za
For Radar Tyres Media Enquiries please contact:
Amrith Padmanand – ITW PR Representative
Cell: +91 9819476088
Email: amrith@itwplayworx.com
Issued by: Cricket South Africa – Corporate Communications
ABOUT CRICKET SOUTH AFRICA
Cricket South Africa (CSA), an affiliate of the South African Sports Confederation and Olympic Committee (SASCOC) and a full member of the International Cricket Council (ICC), is the national governing body for the sport of cricket in South Africa and administers all aspects of South African cricket, men and women, both in the professional and amateur spheres.
ABOUT RADAR
Omni United (Parent Company):
Omni United is one of the most dynamic and design-driven tyre companies in the world. Founded in Singapore in 2003 by G.S. Sareen, are a tyre designer, manufacturer and distributor that has deep rooted values of being sustainable and giving back to society. The brand offers a wide range of consumer and commercial products with unparalleled logistics solutions and multi-lingual customer service. Omni United has a global footprint and our products are sold in over 80 countries. The portfolio of brands include our in-house brands such as Radar Tyres, Patriot Tires, American Tourer and Tecnica as well as other licensed and private brands.
ABOUT RADAR TYRES:
Radar Tyres is driven by a vision to be more than just a tyre company, they are game changers committed to redefining the tyre industry. Our mission is to make high-quality, premium tyres accessible to everyone, firmly rejecting the notion that superior performance must come at a premium price. By combining cutting-edge technology with rigorous quality standards, we deliver tyres that offer exceptional performance, safety and value on the road. Our commitment extends beyond end consumers to our dealer partners, whom we support with top-tier products, competitive pricing and strong business enablement, fostering a thriving ecosystem where all stakeholders prosper. With a relentless focus on innovation, customer satisfaction and industry-leading standards, Radar Tyres continues to push boundaries and raise the bar, building a future where premium quality and affordability go hand in hand for every driver
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